In recognition of World Environment Day 2009, UNU has collaborated with YouTube Japan to support a special channel called Think Green.

More than 15 million viewers access YouTube each month in Japan. In order to help this community find videos that encourage them to think about environmental topics, YouTube has collaborated with some of its premium partners to create this new channel that will remain active for one year.

In addition to the UNU, Think Green partners include NHK, National Geographic, Asahi and Diginfonews. Some  one hundred videos are showcased in the channel, including five UNU-produced video briefs published in Our World 2.0.

World Environment Day (5 June) is one of the principal vehicles through which the United Nations stimulates worldwide awareness of the environment and enhances political attention and action.

The day’s agenda is to give a human face to environmental issues, empower people to become active agents of sustainable and equitable development, promote an understanding that communities are pivotal to changing attitudes towards environmental issues, and advocate partnership which will ensure all nations and peoples enjoy a safer and more prosperous future.